From Ethiopia with Love and Care
Each piece supports artisan communities and respects the environment
Welcome to the World of Welana
Discover handmade textiles that tell stories – created with care in Ethiopia, for conscious living around the world. Scarves, blankets, towels and more: fair trade, natural and timeless.
As seen in
Trusted by Conscious Shoppers
“I fell in love with Aksum and Gondar. With their high quality material and their beautiful design they keep me warm and cozy on cold winter days. Thank you, Welana.”
“A Welana scarf is the perfect companion for all situations. It is suitable for the office, for going out and keeping you warm in winter.”
“The Welana products are perfect examples of how social entrepreneurship and high quality go hand in hand. I am myself the happy owner of several Welana scarfs and have also used various occasions to give Welana products as gifts to friends and family.”
Our Blog - Welana Stories
Digital Detox Light - One Hour a Day Is Enough
Digital detox doesn’t have to be extreme. One hour a day without screens can ease mental overload and create space for focus and calm. The article explores simple ways to integrate this offline hour into daily life without pressure or perfection, but through small routines and intentional breaks.
Minimalism in Everyday Life: What Remains When We Reduce?
Minimalism isn’t about having nothing, it’s about keeping what matters. Fewer things, more clarity, and a slower rhythm that lasts.
Caring with Soul – How to Treat Your Favorite Pieces Right
This article explores how mindful care is part of a sustainable lifestyle. Gentle washing, patient drying, and small repairs extend the life of your favorite pieces – and honor the craftsmanship behind them. Care becomes an act of respect.
Digital Detox Light - One Hour a Day Is Enough
Digital detox doesn’t have to be extreme. One hour a day without screens can ease mental overload and create space for focus and calm. The article explores simple ways to integrate this offline hour into daily life without pressure or perfection, but through small routines and intentional breaks.
Minimalism in Everyday Life: What Remains When We Reduce?
Minimalism isn’t about having nothing, it’s about keeping what matters. Fewer things, more clarity, and a slower rhythm that lasts.
Caring with Soul – How to Treat Your Favorite Pieces Right
This article explores how mindful care is part of a sustainable lifestyle. Gentle washing, patient drying, and small repairs extend the life of your favorite pieces – and honor the craftsmanship behind them. Care becomes an act of respect.
Bahir Dar Shawl
Canada
Omo Valley Maxi Shawl
Austria
Adama Mask
Germany
Shashamane Shawl
Motenegro
Shashamane Shawl
Portugal
Adwa Shawl
United Kingdom
Hawassa Shawl
United States of America
Jimma Shawl
Morocco
Welana: Handwoven Textiles with Soul
Our scarves, hammam towels, blankets, and baby products are more than just accessories — they are symbols of mindfulness, craftsmanship, and meaningful consumption. Each Welana piece is handwoven in Ethiopia using traditional techniques and crafted from 100% Ethiopian cotton or a luxurious cotton-Eri silk blend.
Looking for a gift with purpose or something beautiful for yourself? Our sustainable gifts combine timeless design with real impact. Every purchase supports local artisans and promotes economic independence in Ethiopian communities.
Slow Fashion Designed to Last
Welana stands for timeless design and long-lasting quality. Our ethically produced scarves, hammam towels, and blankets are perfect for those who choose slow fashion over fast fashion — for those who value meaning over mass production. Whether you're bundling up in winter, lounging on the beach, or adding softness to your home, our products offer style, warmth, and authenticity.
We work with valued partners like Fair Trade-certified Sabahar and Maraki, ensuring dignity and fairness at every step. Our Reuse & Recycle Program supports a circular textile economy that respects both people and the planet.
Fair, Sustainable, Authentic — For You & the Planet
At Welana, we believe conscious fashion can change lives. We connect traditional Ethiopian textile craftsmanship with modern, sustainable values — creating beautiful products that make a difference.
Explore handwoven essentials that feel as good as they look — from baby blankets to year-round scarves to wellness towels. With Welana, you’re choosing quality, humanity, and design that stands for something more.